darenbresman Site Admin
Joined: 22 Sep 2011 Posts: 108
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Posted: Thu Sep 22, 2011 9:07 am Post subject: One-Off SEO |
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Another temptation is to approach SEO very tactically and try new SEO knowledge on a single web page or press release. There’s nothing wrong with experimentation, but optimizing a single or a handful of documents isn’t what drives significant search traffic.
An extension of that would be to optimize a newsroom or website without planning to revisit keyword lists and whether refinement is necessary. I’ve heard comments like this many times, “Oh, we optimized our site already. In 2004.” SEO, like Social Media and Content is a journey – not a destination.
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