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darenbresman Site Admin
Joined: 22 Sep 2011 Posts: 108
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Posted: Thu Sep 22, 2011 9:08 am Post subject: Social Media Transparency: Be a person, not just a brand |
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Small business owners are much better at achieving transparency than those in the corporate sector. However, if a business owner doesn’t understand engagement, it’s possible that transparency is lost as well.
The social media audience wants to see the people behind the brand. Therefore, it’s time to remove those filters and humanize your business. What makes YOU unique? What do you enjoy? What are your fears and dreams? These are questions we can all relate to, regardless of whether we can identify with your product or service.
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alfreddoug
Joined: 23 Dec 2012 Posts: 1
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Posted: Sun Dec 23, 2012 1:19 pm Post subject: |
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Simply stated, creating relevant brands is no longer an option. Recognizing how important brand sociability is and will be, companies need to understand what makes a brand social. They need to begin with their own business strategies, goals and objectives, and a clear understanding of their value set.
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